Old money cosmetic choices align with the same ethos as their fashion palette—timeless, understated, and effortlessly polished. The goal is to enhance natural beauty without appearing overly “done”. It should not feel trend-driven. This reflects a sense of inherited refinement rather than ostentatious glamour. Here’s a breakdown of what defines this approach:

Makeup

The old money aesthetic favors a “no-makeup makeup” look—think flawless skin, subtle enhancement, and minimal fuss. Key elements include:

• Base: Dewy, lightweight foundations or tinted moisturizers that even out the complexion without looking heavy. Think brands like Chanel Les Beiges or La Mer for that luxurious, natural glow. The focus is on skincare-first beauty, suggesting wealth through “perfect” skin rather than layers of product.
• Eyes: Neutral tones dominate. Use soft browns, taupes, or champagne shades for eyeshadow. Pair these with a light coat of mascara (think Diorshow or Yves Saint Laurent). No bold liners or dramatic falsies; it’s about looking awake and elegant.
• Cheeks: A hint of rosy or peachy blush (like NARS Orgasm or Charlotte Tilbury) is applied delicately. This mimics a natural flush. It is often paired with a subtle highlighter for a lit-from-within effect.
• Lips: Choose muted pinks, mauves, or classic reds. Think Chanel Rouge Coco in a satin finish. These colors complement the complexion rather than dominate it. Lipstick is often blotted for a softer, lived-in look, or swapped for a glossy balm.
• Brows: Well-groomed but not overly sculpted—brushed up and filled lightly for a full, natural arch.

The vibe is effortless and aristocratic. It feels as if you’ve just stepped off a horse or out of a country estate. It doesn’t feel like you’ve spent hours in front of a mirror. Trends like contouring, graphic liners, or neon lipsticks are avoided—they’re too “new money” and attention-seeking.

Skincare

Old money cosmetic choices focus on skincare as the foundation of beauty. This reflects access to high-end products. It also indicates a leisurely lifestyle. Think:

• Luxury Brands: La Prairie, Sisley, or Crème de la Mer for rich creams and serums that promise ageless skin. These are the kinds of products passed down as family secrets.
• Routines: Multi-step regimens include cleansers, toners, essences, and moisturizers. Consider French pharmacy staples like Bioderma or Avène, but with a touch of opulence.
• Glow: A radiant complexion is non-negotiable, often achieved with hydrating masks or facial oils. Pale, porcelain skin was historically a status symbol (no sun-drenched labor here), though a subtle “healthy” flush is now prized.

Fragrance

Perfume is a subtle signature, never overpowering. Old money leans toward classic, sophisticated scents:

• Florals: Creed Fleurissimo or Guerlain’s Mitsouko—delicate yet expensive.
• Woody/Chypre: Chanel No. 5 or Hermès Terre d’Hermès for a unisex, timeless edge.
• Custom: Bespoke fragrances from houses like Penhaligon’s or small-batch perfumers scream quiet luxury.

Hair

Cosmetics extend to haircare, where the look is polished but not fussy:

• Products: High-end shampoos and conditioners (Oribe, Sisley, or Christophe Robin) for glossy, healthy locks.
• Style: Sleek buns, soft waves, or a classic bob—nothing too experimental. The shine and texture say “well-maintained” without screaming “stylist on speed dial.”

Nails

Manicures are simple and elegant:

• Colors: Sheer pinks, nudes, or a classic red (Essie Ballet Slippers or Dior Rouge 999). No loud neons or intricate nail art.
• Shape: Almond or oval, kept short to medium-length—functional yet refined.

The secret behind old money cosmetic choices is the illusion of effortlessness backed by quality. It’s about looking like you woke up this way. It involves using the best products and grooming money can buy. It also means avoiding anything that feels like a fleeting TikTok trend. The result? A poised, perennial beauty that whispers wealth and class.

By Isaac S. Miyim

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